Pan carré San Carlo, the historic product of San Carlo after the Junior potato chips.

San Carlo is a market-leading family company with a long history rich in tradition and extraordinary intuitions, capable of expressing the best of Italian taste. The success story of this company, now in its third generation with the Vice President and CEO Susanna Vitaloni, has its roots in Italy in 1936, the year in which the family Vitaloni opens, in the heart of Milan, a rotisserie named after San Carlo, in honor of the nearby church of San Carlo al Lazzaretto. The "San Carlo rotisserie"Was soon characterized by a revolutionary specialty at that time," crispy potato chips "(ie peeled potatoes, cut into slices, fried in boiling oil and lightly sprinkled with salt), which the owner Francesco Vitaloni, aided by his wife Angela , he has every day distributed by bicycle to the bakeries and bars in the district, followed by a swarm of children.