Bourbon coffee was born in Naples in 1997 under the name “L'Aromatika srl”, from an idea of our founder Massimo Renda. Thanks to the experience gained in the small family roastery, where he worked for the first years of his career, he immediately understood the business potential of automatic coffee dispensers and dedicated himself to it successfully. Thus he founded "L'Aromatika srl", initially entrusting the production of pods to an external company and starting from the "door to door" sale of coffee pod machines intended for offices in the provinces of Naples and Caserta. The next step is the purchase of the first pod producing machine, which marks a new beginning for the company. Although it was oversized compared to the sales at the time, it became a strong stimulus for the creation of an even more structured sales team. Immediately afterwards, the first roaster arrived, purchased used from a historic Neapolitan roaster. We like to look back to where we were, to remind ourselves who we are and how we got there: for us, today's success is the result of every small result achieved then, with commitment, dedication and humility.